Here is the back tray. I guess we can start by changing the date to 2008. We need to let people know we have a DVD inside, so that will need to be on the spine and on the front somewhere. Live CD + Bonus DVD! something like that!
Here is the info that needs to be inside:
Brian Parrish - Interviews / cover graphics
Bobby Flores - DVD Editing "Last Band at Taco Land" / Photographs
Jonathan Stevens - DVD live footage
Tina Berkley - DVD Taco Land Tour
Rick Martinez - General DVD Salvage Manager, Editor
Hillary Webb - Photographs
Justin Parr - Photographs
John Whipple - General Project Salvage Manager
Michael Karshis - General Graphics Salvage Manager
Eugene Ng - On Site Production Engineer and Logistics Coordinator
Jaime Lagueruela - Production Liason and Happiness director.
Roland De La Cruz - CD Post Production, Editing, Salvage Manager.
CD recorded live at Taco Land. 103 W. Grayson St. San Antonio Texas 78212
with Mitch Webb, Joe Reyes, Dave Wasson, Odie and Sal Guajardo.
Special Thanks to all the Swindles who played Taco Land with us over the years.
John Aeslin, Bart Nichols, Lloyd Herrman, Paul Ward,
------------------------------------------------------------------------
Saturday, January 29, 2005
Wednesday, January 26, 2005
Naked copy
NAKED
PRODUCT OVERVIEW PIECE
JANUARY 23, 2008
1.
HEADLINE: The Naked Juice advantage, as clear as we can be.
A. SUBHEAD: Naked Juice is growing nearly three times as fast as the category.
COPY: The super premium juice category is up +7.9% vs YAG (IRI 52 weeks ending 1/13/08), yet in the same period, total dollar sales of Naked Juice grew +22%.
The Naked Juice brand is on fire with health-minded consumers. They’re hearing our mantra of Nothing To Hide:
No added sugar
No preservatives, ever
A pound of the best bare-naked fruit in every bottle
Super healthy boosts
A bottle, a lid and that’s it
And they’re buying it.
B. SUBHEAD: We say we have Nothing To Hide and boy do we back it up.
COPY: Look at the back label of any Naked Juice. There’s the story, plain and simple. The fruit, the boosts. Everything, spelled out. When consumers know exactly what they’re getting, they tend to get more of it.
C. SUBHEAD: Another year of not standing still.
COPY: For 2008, innovation will play a key role in the success of the Naked Juice brand:
D. SUBHEAD: Introducing new Naked Juice Breeze.
COPY: Light and heavy Naked Juice users told us they loved this brand new product offering, which pairs unique fruit combinations – watermelon and lime, white peach and mangosteen – with a crisp, refreshing, highly drinkable texture.
Not only did they approve, they pointed out two very important points:
1. They viewed naked Juice Breeze as an addition to their current Naked Juice purchases, not a substitution.
2. They considered naked Juice Breeze as an alternative to other Light Refreshing Beverages such as Snapple, Vitamin Water, etc.
Naked Juice Breeze refreshes mind, body and cash register.
E. SUBHEAD: Making the Protein Zone family even stronger.
COPY: Dollar sales of original Protein Zone are up 22.7% vs YAG (YTD ending December 30, 2007), which is more than double overall category growth of +8.4% vs YAG (YTD ending December 30, 2007). And we’re adding to the family, beginning with new Naked Juice Protein Zone Chocolate Banana:
• 30 grams of whey and soy protein per bottle (up to 10 grams more than competing chocolate flavored protein products)
• smooth, satisfying chocolate banana flavor
• no added sugar (by the way, the competition’s “organic evaporated cane juice” is just another way of saying “sugar”)
• no preservatives, ever
2.
HEADLINE: A pound of fruit and a ton of profit. Have a look inside Naked Juice.
3.
HEADLINE: 25 years ago in Southern California, the first Naked Juice was made
With a pound of fruit and no added sugar or preservatives
Today, it’s the same – real fruit, healthy boosts, a bottle, lid and that’s it
We have nothing to hide, which is why so many consumers seek us out
PRODUCT OVERVIEW PIECE
JANUARY 23, 2008
1.
HEADLINE: The Naked Juice advantage, as clear as we can be.
A. SUBHEAD: Naked Juice is growing nearly three times as fast as the category.
COPY: The super premium juice category is up +7.9% vs YAG (IRI 52 weeks ending 1/13/08), yet in the same period, total dollar sales of Naked Juice grew +22%.
The Naked Juice brand is on fire with health-minded consumers. They’re hearing our mantra of Nothing To Hide:
No added sugar
No preservatives, ever
A pound of the best bare-naked fruit in every bottle
Super healthy boosts
A bottle, a lid and that’s it
And they’re buying it.
B. SUBHEAD: We say we have Nothing To Hide and boy do we back it up.
COPY: Look at the back label of any Naked Juice. There’s the story, plain and simple. The fruit, the boosts. Everything, spelled out. When consumers know exactly what they’re getting, they tend to get more of it.
C. SUBHEAD: Another year of not standing still.
COPY: For 2008, innovation will play a key role in the success of the Naked Juice brand:
D. SUBHEAD: Introducing new Naked Juice Breeze.
COPY: Light and heavy Naked Juice users told us they loved this brand new product offering, which pairs unique fruit combinations – watermelon and lime, white peach and mangosteen – with a crisp, refreshing, highly drinkable texture.
Not only did they approve, they pointed out two very important points:
1. They viewed naked Juice Breeze as an addition to their current Naked Juice purchases, not a substitution.
2. They considered naked Juice Breeze as an alternative to other Light Refreshing Beverages such as Snapple, Vitamin Water, etc.
Naked Juice Breeze refreshes mind, body and cash register.
E. SUBHEAD: Making the Protein Zone family even stronger.
COPY: Dollar sales of original Protein Zone are up 22.7% vs YAG (YTD ending December 30, 2007), which is more than double overall category growth of +8.4% vs YAG (YTD ending December 30, 2007). And we’re adding to the family, beginning with new Naked Juice Protein Zone Chocolate Banana:
• 30 grams of whey and soy protein per bottle (up to 10 grams more than competing chocolate flavored protein products)
• smooth, satisfying chocolate banana flavor
• no added sugar (by the way, the competition’s “organic evaporated cane juice” is just another way of saying “sugar”)
• no preservatives, ever
2.
HEADLINE: A pound of fruit and a ton of profit. Have a look inside Naked Juice.
3.
HEADLINE: 25 years ago in Southern California, the first Naked Juice was made
With a pound of fruit and no added sugar or preservatives
Today, it’s the same – real fruit, healthy boosts, a bottle, lid and that’s it
We have nothing to hide, which is why so many consumers seek us out
Tuesday, January 4, 2005
Ballyhoo Promotional Partners
Ballyhoo Promotional Partners
5150 Broadway #457
San Antonio, Texas 78209
Tel 210-378-6809
Fax 210-832-0507
5150 Broadway #457
San Antonio, Texas 78209
Tel 210-378-6809
Fax 210-832-0507
Sunday, January 2, 2005
Hammnd Eggs 03.01.08
1. Allegreto Per Signora / Ennio Morricone 1968 2:22
2. Little Jr. Detroit / Billy Larkin & The Delegates Blue Lights 1966 2:40
3. Sticky Wicket / Billy Larkin & The Delegates Blue Lights 1966 4:19
4. Sugar, Sugar / Jimmy McGriff 1970 2:47
5. And I Love Her / Billy Larkin & The Delegates Hole In The Wall 1965 2:08
6. Hole In The Wall / Billy Larkin & The Delegates Hole In The Wall 1965 2:40
7. Hot Sauce / Billy Larkin & The Delegates Hole In The Wall 1965 2:25
8. Groove Holmes / The Beastie Boys / Check Your Head 1992 2:33
9. Just a Gigolo / Thelonious Monk Monk's Dream 1962 2:30
10. Baby, It's Cold Outside / Jimmy Smith and Wes Motgomery The Dynamic Duo 1966 6:06
11. How Nice / Dolce Far Niente 27 Suave Cocktail Classics 2005 2:39
12. Baquita / Dolce Far Niente 27 Suave Cocktail Classics 2005 2:18
13. Fried Onions / Lord Rockinghams Stereotype: International Happy Hour 1963 1:45
Hammond Eggs 03.01.08
2. Little Jr. Detroit / Billy Larkin & The Delegates Blue Lights 1966 2:40
3. Sticky Wicket / Billy Larkin & The Delegates Blue Lights 1966 4:19
4. Sugar, Sugar / Jimmy McGriff 1970 2:47
5. And I Love Her / Billy Larkin & The Delegates Hole In The Wall 1965 2:08
6. Hole In The Wall / Billy Larkin & The Delegates Hole In The Wall 1965 2:40
7. Hot Sauce / Billy Larkin & The Delegates Hole In The Wall 1965 2:25
8. Groove Holmes / The Beastie Boys / Check Your Head 1992 2:33
9. Just a Gigolo / Thelonious Monk Monk's Dream 1962 2:30
10. Baby, It's Cold Outside / Jimmy Smith and Wes Motgomery The Dynamic Duo 1966 6:06
11. How Nice / Dolce Far Niente 27 Suave Cocktail Classics 2005 2:39
12. Baquita / Dolce Far Niente 27 Suave Cocktail Classics 2005 2:18
13. Fried Onions / Lord Rockinghams Stereotype: International Happy Hour 1963 1:45
Hammond Eggs 03.01.08
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